For many companies, marketing and branding can be hindered by poor packaging designs. Good packaging is at the core of establishing a visual connection between product and producer – it needs to be engaging and consistent. With more and more new products entering the market every week, it’s become increasingly difficult to stand out against the crowd, no matter how great the product is. Here, top-tier package design makes all the difference.
Whilst there may not be a magic formula or algorithm that guarantees ROI, there are certain steps every brand can take to ensure their product’s packaging is up to scratch. This feature will comprehensively detail the most important elements of packaging design; from the benefits of simplicity, to instilling an air of mystery; from the significance of sustainable design, to the allure of longevity. If you’re interested in a feature discussing all the DOs and DON’Ts of effective packaging design, please stay tuned as we update this post.
