You exist and we see you. People can find you. Your value proposition is understood and desirable. Your next steps are straight forward and simple. Imagine a PR firm, digital marketing consultancy, video production company, a creative agency and a design/print specialist all rolled into one. This is Digital Blanket […]
Author: jamesdelargy
Firms turning to trade shows for sales
In a trend sure to be replicated in the UK, research firm Outsell have predicted that budgets for B2B events in the US markets will soon outpace the growth in advertising budgets. PrintDesigns has seen the effect that good use of face-to-face marketing can have, and is urging companies to […]
Healthy Eating Leads to Slimmer Valuations of Fast Food Brands
Healthy Eating Leads to Slimmer Valuations of Fast Food Brands Brand values of the biggest fast food brands falling due to healthy eating & fast casual trends McDonald’s is down 9%, Subway 1%, Taco Bell 10%, Domino’s 16%, Pizza Hut 22% and KFC 27% Papa Johns and Tim Horton buck […]
Photographer Teaches Old Dogs New Tricks
Advertising Photographer Teaches Old Dogs New Tricks in Guru Pet Food Campaign Dogs Prove to be Photographer’s Best Friend in Quirky Guru Pet Food Campaign Paul Cooper, an accomplished advertising photographer, managed not to make a meal out of a notoriously difficult task in his latest, unusual assignment for a […]
Alternative Assessment System Needed
Alternative Assessment System is Needed to Gauge What Students Really Know CMRubinWorld’s new interview with global education thought leader Charles Fadel challenges educators to transform the US assessment system and focus on the most important competencies. 21st Century assessment must change and focus on what we really value, according to […]
Augmented Reality Creates New Opps for Brands and Marketers
PROVO, UT (March 16, 2017) — When Pokemon Go hit the market and took the world by storm, there were plenty of physical places that were caught in the crossfire. Based on nothing more than an unchecked algorithm, Pokemasters barged into backyards, trespassed on private land and flooded cemeteries and […]
National Theatre’s Immersive Storytelling Studio
The National Theatre announces Accenture as ‘Partner for Innovation’ and Supporter of the NT Immersive Storytelling Studio Upcoming from the Immersive Storytelling Studio: Draw Me Close by Jordan Tannahill, will receive its world premiere as a Storyscapes Finalist as part of the 2017 Tribeca Film Festival alt.barbican – a major […]
Sparku secures $50 million deal
Social media start-up, Sparku, secures $50 million deal for innovative new video platform Video is marked as the ‘one to watch’ by industry leaders in social media and technology. Global investment expert, Turki Almadhi Ventures Inc. (TAVI) has started 2017 with its eyes set firmly on the future, signing an […]
The World’s Most Valuable Toy Brands Revealed
Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation) and given a corresponding letter grade up […]
Worldwide Hearing Index 2017
Report suggests link between hearing loss and noise pollution in cities Study from the largest ongoing global digital database regarding hearing loss, with over 200,000 participants. Residents of Vienna, Austria have the least amount of hearing loss proportionate to their age whilst citizens of Delhi, India have the most. […]