Covered
Nation Brand Values Revealed US, the most valuable nation brand, grows 4% despite fears of Trump presidency UK yet to feel the impact of EU referendum but confirmation of a ‘Hard Brexit’ could see value plunge in 2017 Luxembourg is the fastest growing nation brand this year, up 43% Singapore […]
UK Retailers Boosted by Emerging Market Demand for Tech Innovation Global Mobile Commerce Market to Reach USD 640 Billion by 2018: VISA British retailers are attracting global interest for their innovative technology approach, with predictions that mobile commerce will surge to almost USD 640 billion in value by 2018. Technology […]
Paris Motor Show Round-Up: World Premiere of Volkswagen I.D. Concept Car, All-New Kia Rio, SEAT Ateca X-Perience & British-built Cars More Popular Than Ever Think New! Under this guiding principle, and with a visionary electric vehicle, Volkswagen is offering a fascinating outlook on the mobility of tomorrow at the Paris […]
A Third of People Track Their Health or Fitness. Who Are They and Why Are They Doing it? A recent international GfK survey, conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch. China is well […]
Stuart Fuller, Director of Commercial Operations at NetNames, – a CSC Company – and leading online brand protection specialist, comments on counterfeit electronics as Apple launches its iPhone 7 series this week: “Tech fans have been teased for months about Apple’s iPhone 7, so this week’s official launch will be […]
‘I’m a Barbie Girl, in a changing world’ Brand value of top 25 toy brands totals US$9.4 billion, almost half from Lego Lego is the most valuable toy brand and the second most powerful brand globally My Little Pony is the fastest growing toy brand this year with a 40% […]
Here’s where different messages, themes, tones, etc. need to be nuanced to get the balance right. You’re looking to use digital marketing, for example, to persuade a buyer to try something from you which they’ve never tried before. Equate this to driving past a shop window looking at a gadget […]
If you’re looking to use an internet site to market your brand and products, great! Your website is the destination and there are many ways to get there. Imagine you’re organising a London medical event/conference/exhibition. Some people will take a bike or walk (organic transport). Others take the bus, cab […]
The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more. Why is digital marketing so important? Because it is not only a rapidly growing force in the current […]
When it comes to holidays, the North West’s kids won’t be parted from their tech…or their mums! When asked for the things they would most like to take on holiday, a half of the North West’s children (50 per cent) said an iPad or a tablet, with almost one in […]
