Proving that content is king – no matter how it’s consumed
Dror Ginzberg, Co-Founder & CEO of Wochit said on the 35th anniversary of MTV:
“On its launch 35 years ago MTV changed the broadcast TV landscape. It was the first channel dedicated to music and youth culture. Throughout its existence it has constantly changed to fit the evolving media landscape; most notably creating its own reality-based programming instead of just focusing on music. Shows such as “Jackass” dominated the television network and ushered the broadcaster’s relevance into the 21st century.”
“However, with television viewership across the world now on a permanent decline and with the rise of online video streaming, content providers such as MTV need to look at new options to reach these audiences. With its syndication of its widely popular show ‘Scream’ on Netflix, it has already tapped into the 75 million viewers that Netflix garners worldwide – hitting a much greater global audience. In addition MTV have taken advantage of the 150 million daily users of Snapchat – launching the first exclusive series for the platform titled ‘Pants Off’.”
“This strategy speaks to a stark change taking place in viewers’ habits; with consumers watching, on average, more than five hours of video per day, video is the single most popular media activity. This growth in popularity is expected to continue to skyrocket with predictions that by 2017 video will account for 69% of all consumer internet traffic.”
“MTV’s future is bright, as it has always realised that content is king – no matter how it’s consumed.”
MTV Statistics:
- 1981: MTV launched at 12:01 AM on 8th August
- 1981: MTV debuts by airing “Video Killed the Radio Star” by the Buggles
- 1987: MTV premieres an original non-music program, a game show called “Remote Control”
- 1987: MTV Europe launches on 1st August
- 1988: MTV’s first hip-hop program “Yo! MTV Raps” debuts
- 1992: “The Real World” debuts and ushers in MTV’s new focus on reality TV
- 1993: The world is introduced to “Beavis and Butt-head”
- 1994: President Bill Clinton goes on the air to court the MTV audience, revealing that he prefers briefs over boxers
- 1998: MTV debuts “Total Request Live”
- 2000: “Jackass” and “MTV Cribs” hit the screen
- 2002: “The Osbournes” launches
- 2004: MTV premieres “Pimp My Ride”
- 2006: “The Hills” launches
- 2006: MTV celebrates its 25th anniversary by rebroadcasts the first hour of the network on its website
- 2008: MTV drops “Music Television” from its tagline
- 2009: “Jersey Shore” launches and becomes MTV’s highest-rated show to date
- 2011: MTV changed the color of its logo in support of a cause for the first time, for World AIDS Day
- 2012: “Catfish: The TV Show” launches to acclaim
- 2013: That year’s VMAs becomes one of the most memorable ever as it sees the long awaited reunion of *NSYNC, while controversy arises from “Twerkgate”
- 2015: “Scream” scares up big viewership numbers as it launches
- 2016: MTV celebrates its 35th year
About Wochit
Wochit is a video creation platform empowering newsrooms, creators and brands to capture and expand audience attention through the power of video.
Founded in 2012, Wochit makes current video footage accessible for anyone to produce and share at scale across all social and digital platforms. With Wochit, videos can be created quickly, using pre-negotiated, rights-cleared assets from AP, Reuters, Getty, Bloomberg and many more sources.
Wochit makes this possible in one efficient platform, and does so on behalf of media brands worldwide including Gannett, AOL, The Week, Die Welt, Der Spiegel, ProSieben, YLE Kioski, NRC Media and La Repubblica. The Company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in Los Angeles, London and Tel Aviv.
