Ex-Soldier’s Empowering New Book Fosters Winning Fitness Mindset. Hailed “Outstanding” by Critics
James Atkinson admits that he wasn’t gifted with physical or academic prowess yet, through adopting a positive mindset of steel, he passed British Airborne selection in the Army. Now a Certified Fitness Instructor, Atkinson is known the world over for his unique ability to whip even the most couchiest of potatoes into shape. In ‘Fitness & Exercise Motivation: Fitness Success Tips for Mindset Development and Personal Fitness Planner Creation’, Atkinson deals with the most vital yet under-discussed starting block for reaching that elusive fitness potential – a winning mindset.
While fitness clients of James Atkinson may see him as some kind of naturally-gifted guru, Atkinson himself is the first to admit that he has spent periods of his life overweight, unathletic and with a diet that leaves a lot to be desired. So how has this very same man also thrived as a long-distance runner, competitive bodybuilder and served several years in the British Army airborne forces (9 para sqn R.E)?
…The answer is incredibly simple. Atkinson knows how to adopt and embrace a positive, results-driven mindset.
In his new book, ‘Fitness & Exercise Motivation: Fitness Success Tips for Mindset Development and Personal Fitness Planner Creation’, Atkinson preps anyone (yes, anyone!) for a transformational fitness journey. Covering everything from the fundamental theory to providing an actionable, highly-motivational fitness planner, the volume proves without ambiguity that a brand new life all begins with the mind.
Synopsis:
Without the right mindset, no one will reach their health and fitness potential, and that’s exactly what James Atkinson focuses on in this book. James Atkinson knows what it takes to set a goal, and only through sustained, consistent motivation will that goal ever be met.
This book is for anyone who wants to make a change in their life but doesn’t know where to start, or doesn’t think they have the motivation to meet their goals because after all, motivation is a shared quality in any type of fitness goal.
This book is about getting started towards achieving your goals, from the very first thought, at the truest starting point. It is about adopting psychological preparation and a certain mindset, and Atkinson strategically guides the reader through that process. He emphasizes that, without the right mindset, no one will reach their potential.
Atkinson is passionate about helping people meet their health and fitness goals, and that’s why he wrote this book.
In this book you’ll learn:
- How to step out of your comfortable environment and make choices that will make it easier to reach, surpass and maintain fitness goals.
- How to decide what you want to change or work towards, find a program to follow and build on a solid foundation.
- How anyone can achieve remarkable results in fitness and fat loss by becoming responsible enough to build mindset to the point that you are self-motivated to make the decision to make it happen.
- Atkinson’s personal experiences, lessons learned and practical advice.
- The tools you need to reach your fitness potential, including a customizable fitness chart.
Whether you’re trying to lose a few pounds or train for a particular event, Atkinson is there to help motivate and give you the strategies you need to achieve long-term success.
“I’m not some professional in a white coat, but a man who has been there, done that and got many t-shirts (all the way from XL to medium!),” explains the author. “I’ve been both detrimentally unhealthy all the way to competing in bodybuilding shows and high-end endurance conditioning. Throughout it all my mindset has been the thing that both stopped me from starting my fitness journey and set me up to win. In this book, I share it all.”
Continuing, “This book will be of particular importance to those who recognize the problem in their life and want to change it, but just can’t seem to take that first step. Getting going really is the biggest hurdle you’ll face and I not only show anyone how they can leap over it with gusto, but ensure their mindset stays positive for the rest of their life.”
Early reviews have been impressive. For example, Nelson Boll comments, “This book by fitness coach, James Atkinson, is an excellent guide to developing motivation and a successful mindset to get good results from your exercise routines. You’ll learn how to develop self belief, cultivate good habits and develop mental toughness. If you want to understand how to motivate yourself consistently and achieve your fitness goals, this guide is a good start because the author “walks his talk.”
Another reader adds, “What an inspirational and interesting read! Just what you need to get that fire in your belly to achieve your fitness goals! James writes in such an honest and open way that you feel as though he is right there on the journey with you!”
‘Fitness & Exercise Motivation: Fitness Success Tips for Mindset Development and Personal Fitness Planner Creation’, from JBA Publishing, is available now: http://amzn.to/2ldWcxW.
For more information and resources, visit the author’s official website: http://jimshealthandmuscle.com.
About the Author:
James Atkinson is a certified fitness coach, actively involved in the health and fitness arena for over 20 years. He has been skinny and unathletic, overweight and out of shape, a long distance runner, a “gym rat,” and competitive bodybuilder as well as serving a number of years in the British Army airborne unit as a member of 9 Parachute Squadron Royal Engineers.
It may appear like James is one of those guys who is genetically gifted and had some sort of head start in order to achieve extreme fitness results, but that couldn’t be further from the truth. He developed his fitness ambition as a direct result of not being physically gifted. His fitness achievements did not come easy, but his main strong point was and still is perseverance. He often stumbled and fell down completely during his journey, but he always got there in the end.
Now James wants to help others reach their respective fitness goals as quickly and efficiently as possible and experience the wholesome feeling of achievement, a feeling that has to be earned. His approach is a product of his personal experience and fitness education. He has used these routines and plans over and over again both for himself and his clients and trainees. They are methods that are guaranteed to give you great fitness results.
