Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation) and given a corresponding letter grade up […]
Tag: Brand Finance
The World’s Most Valuable Football Brands
To the Victor, the Spoils – Leicester City Adds US$135 million to Brand Value • Leicester’s brand value is up 132%, making it the fastest growing football club brand • Manchester United remains the most valuable football brand, worth £1.17bn, despite failing to qualify for the Champions League • Real […]