The world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more.
Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
Paid is around 2 and a half times more effective than organic. Tough pill to swallow, but there it is. Best get that said at the outset as we take you through a set of concepts to empower you to make an informed choice.
Next read: Web + Social = Digital
