You exist and we see you. People can find you. Your value proposition is understood and desirable. Your next steps are straight forward and simple.
Imagine a PR firm, digital marketing consultancy, video production company, a creative agency and a design/print specialist all rolled into one. This is Digital Blanket Ltd. One source, many solutions.
The journey and the destination
A great website is one that people want to bookmark and quote. It delivers exactly what the visitor is looking for without being over complicated. People tend to solve problems in fixed ways. They have a question or problem – that’s the starting point. They then work out if there’s any kind of solution. When they find there are a few options, they pick the one that fixes one or more issues without affecting anything else (path of least resistance). That’s their starting point – they have a solution. They may not yet understand what’s involved, but they can be assured from a top down perspective that they can solve the problem. The website offers the solution and then the pathway to how it’s undertaken. Sometimes that’s the higher level the customer needs and doesn’t need the fine detail, other times, it’s required. You offer it without over complicating your information delivery.
Finding the website is a huge business factor. From authentic content that’s original, updated frequently, compelling, allows comment, is socially shareable to giving some detail and solutions free and offering pathways to your services – it all follows the visitor’s needs pathway. Entry pages, exit pages, SEO, social media, branding, editorial policy, push notifications, design, tone – everything about the website defines it’s personality and voice. It’s about the visitor having a relationship to the website. It’s about its personality.
A website is a destination where social media are travel methods to get to it. It’s akin to a music event where Facebook is a train service, Twitter a tram network, Instagram, a taxi method. There are many routes to the destination that cost money. These are paid marketing methods. If you take a bike or walk to the event, you’re using organic travel arrangements! These are really important. You need to be recommended and for peers to market your brand for you. This takes time and is about effective after sales service as well as pre-sales. Everyone is valued by you and you have their respect as a consequence. Nothing is taken for granted and you’re always seen as wanting to develop your quality and value in the audience’s perceptions of you.
“Between the present and the future lies a journey”, James Delargy
So, a website is the start and end of a well executed campaign journey. Repeat business and referral-based marketing are your ideals, so the first sale is the start of a new and happy customer relationship.
Let us do a SWOT analysis, identify your value proposition and your mission statement. Lets set goals and objectives and produce a digital forecast for your journey.
Our creative process involves absorbing your history, knowing your present, appreciating external influencing factors, potential threats and the aspirations the company has. We examine your strengths, weaknesses, opportunities and threats. We create a digital projection of goal setting to achieve each objective which drives you towards your mission. We empathise and face these challenges head on and develop solutions and pathways to avoid problems and take your customers on a journey. Changing perceptions takes time and building loyalty requires quality, value and reliability.
We have said we offer many solutions. Some are straight forward, others are nuanced in their delivery. We get that. Many solutions include a combination of straight forward communication, but done in a particular way which meets the audience’s consumption needs. We’ve likened some aspects of building trust as driving past a shop day in, day out, over a period of time. You eventually see the shop window, after more time, you understand what’s on display. You then start to examine if it’s something you need, if it’s ‘as good as or better’ than what you have. You think about how easy it is for you to change supplier, park up and buy – what the price is and if it’s better to continue as you are or try this shop. It’s a factor of marketing to people who may need days, weeks, months (and in some cases) even years, to change their buying behaviour. Digital Blanket works for the ‘here and now’ and the future customers to your business.
Digital Blanket needs to understand your industry and your business. It needs to know where your business is in terms of the industry it operates in. It needs to know (or will help you to define) your value proposition, unique selling point(s)and your mission statement. We then plot a course from here to there, knowing what growth plan is comfortable for your business over a fixed period of time.
Digital Blanket is all about the challenges! Sometimes, examining all the facts with a 3rd party throws up a handful of potential avenues to explore. Looking for synergy solutions to problems is one approach we adopt, where we create 1 plan which solves 2 or more challenges.
Many companies offer a set of services. They take your account and sell these to you. Is this what is needed? Does it work more in your supplier’s favour than your own?
Digital Blanket was founded because there is a shortage of creative marketing and communication specialists working in the digital arena. Sometimes, PR is needed, other times it’s looking for a way to tell a story that rides over many digital channels and media formats. Your problem requires the right solution. When you do not want ‘off the shelf’, Digital Blanket will find the right approach for you.
Nothing is that straight forward. Everything is nuanced. Everyone has challenges and has to do things a certain way to mitigate other factors. We get that. We accept how you need us to engage. We take your problems and make them our challenges. We define the right tone and response to meet your outputs. We ensure you always come out on top.
We offer a PICK n MIX to what we do. Here are 4 example deals from £1K to £4K per month*:
- Daily posts on Facebook and Twitter between 2 and 4;
- Monthly editorial articles, blog posts, newsletters and press releases between 2 and 8;
- Videos produced monthly for Facebook, G+, Twitter and YouTube between 2 and 8;
- Film shoots per year from 1 to 6;
- Anticipated monthly Twitter impressions from 25K to 150K per month;
- Estimated Facebook reach per month from 10K to 50K per month;
- Social media management (creation of content plus replies, likes, retweets, etc.) between 2 days and 8 per month;
- Spend monthly on boosting social media and Google AdWords from 0 to £1000 per month;
- Estimated overall social and web reach for all channels from 40K to 200K per month.
*subject to assessment and may change. Prices as of Autumn 2017.
